A Motorcycle With Class
BMW has a great looking sport café racer with a little bit of retro appealing to motorcycle enthusiasts. Now displaying in Bloomingdale’s windows as well as ads appearing on the Internet and in magazines is the BMW R 1200 R Classic. Simply put, it’s a classic version of the BMW R 1200 R Roadster. The alloy wheels of the standard Roadster have been replaced with shiny spoke wheels. The exhaust and mirrors have been replaced with a chrome exhaust and chrome mirrors.
Throughout the nation, in the men’s department at Bloomingdales stores, consumers can not only get a close-up look at this BMW classic motorcycle, they can enter for a chance to win the motorcycle. Those window-shopping on 59th Street in New York, will be able to see the bike in the windows of Bloomingdales flagship store.
Bloomingdales & BMW
Bloomingdales and BMW partnered up in this advertising campaign to raise interest and increase BMW brand awareness among fashion-conscious consumers. BMW was also looking to raise the profile of the R 1200 R Classic.
The interest has gone so well, that R 1200R Classic sales are showing an increase near the display locations. Consumers can, however, purchase matching leather accessories like fingerless gloves, belts, shoes and other apparel in the men’s department at Bloomindales stores.
If you can’t afford a BMW classic motorcycle, the opportunity to win is available in all the stores as well as going to Bloomingdales website at Bloomingdales.com.
